The Need
- Generate air cover for the Spiketrap brand and showcase the types of metrics that are offered by the platform.
- Emphasize the importance of conversations for audience understanding
The Highlights
- Published a series of 9 reports covering top award categories at The Game Awards.
- Leveraged proprietary platform data to generate the report, thereby showcasing the SaaS platform capabilities.
- Worked with PR firm to pitch the report to relevant industry reporters, garnering feature coverage in VentureBeat & pickup across multiple other outlets.
- Gated the reports for lead generation.
About the Project |
|
|---|---|
Title |
Measuring the Conversation: The Game Awards |
Brand |
Spiketrap |
Published |
Dec 10, 2020 |
Format |
Gated whitepaper |
Featured In |
VentureBeat |
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