Portfolio
Brand Marketing
Marketing to the Power of X
Redefining the AUDIENCEX brand positioning to better convey its value & resonate with mid-market advertisers.
Spiketrap Brand Personality & Voice
Establishing the brand personality & voice for an innovative audience insights platform serving the gaming industry.
Discover Why
Piquing the curiosity of market researchers and inspiring them to attain deeper insight into their audiences.
Content Marketing
4th Edition: Consumer Confidence in the Context of COVID-19
Fourth edition of a whitepaper for DISQO exploring how consumer confidence and behaviors have shifted amid COVID-19.
AdColony Study: Video Creative Best Practices
Extensive study into the creative attributes affecting app install marketing campaign KPIs, driving awareness & engagement.
Mobile Monetization Study: Effects of Blacklisting
Mobile monetization study that sought to educate app developers and alleviate a common ad monetization concern.
Grocery Shopping Experiences: May 2020 Snapshot
Whitepaper for DISQO exploring consumer preferences & satisfaction for various grocery shopping methods.
Mending Measurement: Attaining a Clear View of Ad Effectiveness
Report that explored the current gaps in ad effectiveness measurement and introduced DISQO's cookie-free solution.
Measuring the Conversation: The Game Awards
Series of 9 reports designed to generate air cover and leads for Spiketrap by tying proprietary insights to a major industry event.
Product Marketing
Go Beyond: Compass SDK
Positioning and GTM strategy for the Compass SDK launch, which invited publishers to #GoBeyond with AdColony.
SaaS Promotion & Education
Ongoing product marketing for an enterprise SaaS platform serving the video game industry.











