The Need

  • Educate mobile publishers on monetization best practices to improve both client results and business revenue.
  • Further AdColony’s thought leadership.
  • Leverage platform data to address misunderstandings regarding the role and impact of blocklists in ad monetization settings, as many publishers at the time sought to prohibit perceived competitors from advertising in their games (as they feared cannibalization of their user base and diminished ARPDAU).

The Highlights

  • Leveraged ad platform data to assess the true impact of advertising blocklists on publisher ad ARPDAU and DAU.
  • Conveyed findings in a whitepaper, which was used for lead generation campaigns.
  • Translated report into palpable slides to empower customer success teams during client QBRs
About the Project
Title
 Mobile Monetization Study: Effects of Blacklisting
Brand
 AdColony
Published
 Dec 1, 2015
Format
 Whitepaper
Featured In
 Client QBRs & education campaigns; engagement marketing channels

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