The Need
- Build thought leadership for consumer insights platform DISQO.
- Leverage recurring internal survey data to show trends over time, in this case examining trends during the early months of COVID-19.
- Lean into current events to pique reporter interest & generate air cover for the brand.
- Leverage insights to fuel social and lead generation campaigns.
The Highlights
- Generated significant press coverage in target vertical publications, including Internet Retailing, Cross Border Magazine, Modern Restaurant Management, SME News, and ShopSafe.
About the Project |
|
|---|---|
Title |
Fourth Edition: Consumer Confidence in the Context of COVID-19 |
Brand |
DISQO |
Published |
June 17, 2020 |
Format |
Gated whitepaper |
Featured In |
Internet Retailing, Cross Border Magazine, Modern Restaurant Management, SME News, and ShopSafe |
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