The Need

  • Educate mid and longtail advertiser clients on ad creative best practices to help them achieve higher CTR and install rates.
  • Foster goodwill with app install marketers.
  • Garner air cover for the brand to assist in acquiring new performance advertising clients.
  • Fuel upcoming speaking engagements with content & insights that will attract attendees and inspire conversations.

The Highlights

  • Worked with creative team to classify over 11,000 ad creatives on our platform based on key attributes.
  • Found the story in the data, sifting through a complex Tableau workbook.
  • Published extensive, 40-page study, which was used for client education, PR, engagement marketing, & client acquisition efforts.
  • Garnered an earned feature in App Developer Magazine, which reaches our target audience.
  • Leveraged in a sponsored post on Pocket Gamer, in which we distilled the study into 6 key takeaways.
About the Project
Title
 App Install Marketing Study: Video Creative Best Practices
Brand
 AdColony
Published
 June 23, 2016
Format
 Gated whitepaper
Featured In
 Pocket Gamer, App Developer Magazine

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