The Need
- Showcase DISQO’s unique ability to connect consumer attitudes and behaviors.
- Position DISQO as a platform that could help brands better understand their consumers amid the uncertainty of COVID-19.
- Create a repeatable study that could fuel a content series and ABM campaigns.
- Pique reporter interest to generate air cover.
The Highlights
- Successfully launched report series.
- Leveraged insights to fuel social channel engagement & ABM creatives.
- Covered by numerous industry news outlets, including Food Navigator, SmartBrief, & Food Logistics.
About the Project |
|
|---|---|
Title |
Grocery Shopping Experiences: May 2020 Snapshot |
Brand |
DISQO |
Published |
June 10, 2020 |
Format |
Gated whitepaper |
Featured In |
Food Navigator, SmartBrief, & Food Logistics |
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