The Need

  • Establish Spiketrap’s brand personality & purpose to help guide product decisions & focus.
  • Define Spiketrap’s brand voice ahead of expansions into new product lines & verticals.

The Highlights

  • Surveyed and interviewed key stakeholders about their perspectives of the organization.
  • Assessed results & determined the primary, secondary, and tertiary facets of the brand’s personality archetype.
  • Leveraged these findings to develop the tenets of the brand voice and the tone that should be taken with clients.

Other Projects

2023-02-14T02:43:47+00:00

Discover Why

Piquing the curiosity of market researchers and inspiring them to attain deeper insight into their audiences.

2023-02-14T02:44:03+00:00

Marketing to the Power of X

Redefining the AUDIENCEX brand positioning to better convey its value & resonate with mid-market advertisers.