The Need
- Elevate DISQO brand position to succinctly articulate its unique offering
- Showcase the power of a fully first-party audience panel that offers both attitudinal and behavioral insights
- Inspire researchers to ask and discover why their audiences feel and act the way they do
The Highlights
- Developed and launched content and campaign series focused around theme of “Discover Why”.
- Leveraged proprietary behavioral data in parallel with custom research to explore the nuances between what people say & do.
- Leaned into trending topics at the time (2020 primaries, COVID, etc) to garner additional air cover for the brand with earned press coverage.
About the Project |
|
|---|---|
Title |
Discover Why |
Brand |
DISQO |
Date |
2019 |
Format |
Brand positioning |
Featured In |
Company website, collateral, and campaigns. |
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