Go Beyond: Compass SDK

Drive awareness, interest, & adoption of the AdColony Compass™ SDK, which offered completely new engagement tools never before offered by the brand.
Educate existing clients about the new capabilities to secure enough pilot partners for Alpha and Beta testing phases.

Developed internal and external messaging materials to train staff on our narrative & educate clients.
Worked closely with publishing teams to prepare and promote a well-attended speaking session at GDC 2016.
Developed extensive content marketing strategy that went into effect 6+ months before the launch to establish AdColony’s position as a publisher partner that cared about user satisfaction & in-session engagement.
Led GTM push with #GoBeyond campaign featuring sponsored content, speaking sessions, paid media, & client engagement, generating 40+ qualified publisher signups for the Pilot Program.

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SaaS Promotion & Education

Ongoing product marketing for an enterprise SaaS platform serving the video game industry.

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Positioning and GTM strategy for the Compass SDK launch, which invited publishers to #GoBeyond with AdColony.