SaaS Promotion & Education

Reassure Spiketrap’s enterprise clients about ongoing progress toward requested features.
Promote new features to encourage deeper platform usage and thus renewal stickiness.
Promote premium features to drive upsells, where applicable.

Developed recurring client newsletter series to celebrate product updates.
Maintained 25%+ open rate.
Generated positive conversations between clients and both customer success and sales teams.

barbie2023-02-14T02:44:03+00:00

Marketing to the Power of X

Redefining the AUDIENCEX brand positioning to better convey its value & resonate with mid-market advertisers.

barbie2023-02-14T04:22:36+00:00

Ongoing product marketing for an enterprise SaaS platform serving the video game industry.

barbie2023-11-28T18:55:27+00:00

Establishing the brand personality & voice for an innovative audience insights platform serving the gaming industry.

barbie2023-02-14T02:51:38+00:00

Positioning and GTM strategy for the Compass SDK launch, which invited publishers to #GoBeyond with AdColony.

barbie2023-02-14T02:43:47+00:00

Piquing the curiosity of market researchers and inspiring them to attain deeper insight into their audiences.