The Need
- Establish unique identity to reduce reliance on Sizmek relationship (both to mitigate risk & to prepare for expansion with other partnerships).
- Resonate with SMB marketers & agencies who aspired to run advanced campaigns but did not have access to Sizmek or TDD.
The Highlights
- Developed tagline “Marketing to the Power of X”, which is still in use today.
- Trained org on brand manifesto & positioning.
- In tandem with PR & marketing efforts, helped sales org enjoy a higher response & close rate.
Other Projects
barbie2023-11-28T18:55:27+00:00
Spiketrap Brand Personality & Voice
Establishing the brand personality & voice for an innovative audience insights platform serving the gaming industry.
barbie2023-02-14T02:43:47+00:00
Discover Why
Piquing the curiosity of market researchers and inspiring them to attain deeper insight into their audiences.
barbie2023-02-14T02:44:03+00:00
Marketing to the Power of X
Redefining the AUDIENCEX brand positioning to better convey its value & resonate with mid-market advertisers.